Maintaining a site: prepare backups, updates and checks
To maintain your site, prepare for restoration, test important functions and define who decides when an incident occurs.
Choosing a CMS: comparing needs, access and maintenance
To choose a CMS, test your team's tasks and clarify access, technical responsibilities, and exit conditions. Its interface and notoriety are not enough to assess whether it suits you.
Web specifications: describe uses rather than screens
A list of pages is not enough to explain what your site should allow. Describe the tasks of the visitors and your team, then the conditions that will allow them to be validated.
Web images: choose the format, size and loading
A method for distinguishing format, dimensions and weight, organizing image variants and choosing a loading suitable for product pages, grids and editorial content.
Core Web Vitals: Understand LCP, INP, and CLS before patching
LCP, INP, and CLS measure different aspects of the experience on your site. Learn to read their values, recognize the limitations of a report and prepare a correction based on an identified problem.
Accessibility of a site: first tests by keyboard and on mobile
A method for identifying obstacles on the keyboard and on mobile, describing anomalies and checking corrections, without confusing these first tests with a complete audit.
SPF, DKIM and DMARC: understand the authentication of your emails
These mechanisms do not have the same role. Learn the difference between sending authorization, signature and control policy, then verify all your services without blocking your legitimate messages.
Welcome sequence: supporting a new subscriber without overwhelming them
A welcome sequence provides the expected content and helps the subscriber find their way. Prepare some additional messages and check the conditions that stop the sequence.
Email segmentation: create groups according to subscriber needs
A useful segment allows you to adapt the content sent to the needs of subscribers. Start from their expectations and check your rules without complicating your CRM.
Community management: respond and direct useful requests
Répondre aux commentaires ne suffit pas si les demandes se perdent ensuite. Organisez le tri, la confidentialité, les responsabilités et le suivi jusqu’à une réponse utile.
