Short video: prepare a clear script to present an offer
Un script court doit permettre de comprendre l’offre et de voir ce qu’elle fait. Préparez les paroles, les plans et les informations à vérifier avant de tourner.
Editorial calendar: plan useful publications
An editorial calendar helps you choose what is worth publishing and organize its preparation. Define the subjects, responsibilities and arbitrations according to the means of your team.
Marketing dashboard: select the indicators that guide a decision
A marketing dashboard helps make decisions. Link your indicators to possible actions, define their calculations and analyze gaps without hasty conclusions.
UTM links: find the origin of visits without disrupting campaigns
Les UTM rendent les campagnes lisibles si leurs noms et leurs liens restent cohérents. Ce guide explique comment les construire, les tester et interpréter leurs données sans dégrader la navigation ni l’attribution.
Measurement plan: choose useful events in Google Analytics 4
Un plan de mesure relie les actions observées sur votre site aux décisions de l’entreprise. Voici comment choisir vos événements GA4, préciser leur déclenchement et vérifier leur fiabilité sans tout collecter.
Cart abandonment: identify obstacles before restarting
A basket left without an order does not in itself reveal the cause of departure. Learn to distinguish between hesitation, unexpected costs and technical blockages, then check for a correction before considering a follow-up.
Shop navigation: categories and filters that make choosing easier
Categories, filters and sorting do not fulfill the same role. A method to structure the catalog according to buyers' questions, keep their choices visible and check mobile navigation.
product pages: answer questions before adding to cart
Une fiche produit utile permet de vérifier si un article convient avant de l’ajouter au panier. Voici comment organiser les caractéristiques, les visuels et les conditions d’achat sans multiplier les textes commerciaux.
Remarketing: choose audiences without repeating the same message
Visitor, person who added a product to the cart or recent customer: these signals call for different messages. Organize remarketing without assuming everyone’s intent.
Advertising creations: organize tests that answer a question
A creative test is used to inform a specific decision. Define what changes, what stays the same, and the data needed before comparing your ads.
