Google Ads or SEO: arbitrate according to your objectives and your means
Google Ads or SEO: arbitrate according to urgency, state of pages, capacity to process requests and measurement, with a matrix and concrete controls.
Matching keywords Google Ads: driving searches
Choose between exact, expression and broad in Google Ads with a control grid, a professional rental case and a validation method.
Responsive Search ad: write compatible titles
Write standalone Search titles with a populated grid, illustrated combinations, and controls for length, evidence, and pinning.
Google Ads components: choose according to demand and schedules
Choose your Google Ads components based on actual questions, pages and times. A completed inventory and checks to validate each association.
Quality Score Google Ads: diagnose without aiming for the score
Understand the components of the Quality Score Google Ads, check the consistency of request, ad and page, then use a concrete diagnostic sheet.
Conversion tracking Google Ads: check purchases and contacts
Check your purchases and contact requests in Google Ads: action roles, import GA4, duplicates and validation acceptance testing without actual payment.
Max Performance: check if the campaign corresponds to your activity
Verify Performance Max goals, assets, flows and controls with a go/no go grid and markers to read results without confusing signals.
Flow Google Shopping: correct discrepancies before spending
Control price, stock, GTIN and variants between Google Shopping flows, product pages and basket with a diagnostic sheet and validation proofs.
Google Search or Display: choose according to your offer
Compare Google Search and Display based on demand, creatives, targeting and measurement. A table and procedure help you decide when to launch.
Brand campaign Google Ads: decide with useful data
Decide the role of your brand ads Google Ads: separate queries, check the competition, and prepare for a test with a decision sheet.
