Objectives Meta Ads: sales, prospects or traffic, how to choose?
Choose the Meta Ads objectives according to your activity: compare Sales, Leads and Traffic, then check the destination and the business result.
E-commerce delivery: making costs and deadlines understandable
Make e-commerce delivery costs and times understandable with precise conditions, a rules map and representative basket tests.
Instant form Meta or landing page: compare the quality of prospects
Compare instant form Meta and landing page with qualification criteria, a CRM acceptance testing and a test based on requests that are actually useful.
E-commerce returns: explain the procedure before and after the order
Clarify your e-commerce returns policy by separating withdrawal, commercial commitments, return and refund, with precise file tracking.
Pixel Meta and Conversions API: measure without counting twice
Monitor IDs, triggers and consent between Pixel Meta and Conversions API to diagnose double counted events.
Multilingual store Shopify: prepare languages, markets and SEO
Prepare multilingual Shopify with a language and market matrix, proofread translations and a acceptance testing for URLs, payment, messages and SEO.
Learning phase Meta Ads: what to watch for before modifying
Read the learning phase Meta Ads with the last modification, signal quality and a grid to maintain, repair or stop your test.
Out of stock products: manage pages, alerts and alternatives
Manage out-of-stock products based on their actual status with helpful pages, accurate alerts, and consistent availability across cart, markup, and feed.
Broad audience or interests Meta: pose a test that decides
Prepare a broad audience versus interest test Meta with a comparable offer, qualification criteria and a decision grid without false winners.
Budget Meta Ads: launch a test with a risk limit
Define a budget Meta Ads with an authorized envelope, spending controls, and stopping rules based on requests and acceptable risk.
