Web and marketing archives : 6

Local pages SEO: present your areas without fake establishments

Distinguish between serviced area and actual establishment. Use a decision grid to create useful local SEO pages without made-up addresses or hours.

Learn how to choose alt text based on the role of images, with a decision tree, populated inventory, and context checks.

Check the access, evidence, and limitations of your answers for AI search, with a how-to sheet and prerequisites documented by Google.

Prioritize your SME's keywords with customer requests, Search Console and SERP reading. Use a backlog with no invented market volume.

Build a useful SEO pillar page: choose the topic, distribute the questions, link the contents and check the file with a concrete map.

Identify overlapping pages with a request/URL matrix, check their functions and choose between retention, differentiation and merge.

Spot outdated information, correct steps, and document your controls to track a SEO item update without jumping to conclusions.

Rédigez un titre SEO et une méta-description fidèles à votre page : atelier avant/après, contrôle des promesses et repères sur l’affichage Google.

A grid to choose Google Business Profile categories, distinguish activities and services and check your file after a modification.

Organize a neutral collection of Google opinions and appropriate responses: ready-to-use invitation, processing grid and confidentiality controls.