Meta Ads: prepare the elements of a prospecting campaign
Before launching a Meta Ads campaign to new prospects, gather the necessary business decisions, content, and technical controls.
Budget Google Ads: read costs without promising a result
Un budget autorise une dépense, il ne garantit ni commandes ni rentabilité. Apprenez à lire les limites de facturation et les indicateurs de coût avant de décider d’augmenter vos moyens.
Negative keywords: reduce off-topic visits in Google Ads
Exclure une recherche demande plus de discernement qu’une liste de termes supposés inutiles. Une méthode pour repérer le hors-sujet, choisir une exclusion précise et préserver les demandes pertinentes.
Google Ads: structure a first Search campaign
Une première campagne Search doit rester lisible : une offre définie, des groupes d’annonces cohérents et une mesure vérifiée. Voici comment organiser ce premier lancement sans disperser vos moyens.
SEO local: building a coherent presence for a local activity
Local SEO starts with reliable information and correctly represented activity. A method to make the establishment file, the site, the opening hours and the reviews consistent, without creating false locations.
Brief SEO: prepare an article without artificial repetitions
A SEO brief is used to give the writer a clear mission, verifiable information and validation criteria. Here are the useful fields for preparing an article without imposing artificial repetitions.
Search intent: choose the right format before writing
Before ordering an item, check what the reader wants to accomplish. A method to distinguish the need for information, comparison and purchase, then choose a suitable page and format.
Internal linking: link useful pages to the reader
A good internal link answers a question at the right time. Learn how to choose relationships between pages, name their destinations and check the proposed path.
Indexing Google: diagnose a page missing from the results
The absence of a page in the results is not enough to know its indexing status. Follow a targeted diagnosis to distinguish lack of access, voluntary exclusion and visibility problem.
301 redirects: prepare a plan without losing useful pages
Decide what to do with each URL and check that the reader arrives at relevant content. A redirection must preserve access to useful information.
