Conversion rate: choose the right calculation and avoid false progress
Calculate a conversion rate with the correct units. Distinguish between sessions, requests and qualified contacts, then compare periods without false progress.
A/B testing on a site: define a hypothesis and a decision rule
Prepare a website A/B test with hypothesis, measurement and decision rule. Check assignment, errors and data before declaring a winning version.
Heat maps and recordings: observing without overinterpreting
Use heatmaps and recordings to form hypotheses. Check hiding, collecting, and traversal before interpreting clicks or scrolling.
Consent Google Analytics: check actual choices
Check consent Google Analytics before choice, after refusal, agreement and withdrawal. Control tags, cookies and network without confusing testing and compliance.
CRO B2B: improve requests rather than clicks
Improve your CRO B2B by connecting promise, form and sales processing. Check the quality of requests, accessibility and real support.
Double opt-in: choosing a reliable registration route
Prepare a clear double opt-in: form, confirmation, CRM reports and useful evidence. Test for errors and unsubscription before activation.
Email subject and preheader: promise what the message contains
Write an email subject and preheader that is faithful to the content. Test their display, missing fields and destination without overinterpreting the openings.
Newsletter: building a structure that leads to action
Build a readable newsletter with a clear priority, useful blocks and a precise action. Check images, mobile version and links before sending.
Email deliverability: diagnose messages that arrive as spam
Are your emails arriving as spam? Distinguish refusal, reputation and content, then prepare a documented diagnosis to correct the right flow without changing everything.
Clean an email list without losing unsubscribes
Clean your email list by distinguishing bounces, duplicates and oppositions. Preserve unsubscriptions and test imports before resuming your sendings.
